Pin It

You Can Prance If You Want To 

In 1989, outfitted with ankle weights and listening to her Walkman, Joanna Rohrback discovered her passion. Instead of doing a straight-ahead power-walk, she let her body move with a slight sashay to the music from her headphones and, as she felt the extra stretch in her arms and legs, realized that she had discovered something new.

Enthralled with the fluid movement, she developed a unique exercise system, which she called Prancercise. She promptly submitted a video to the Library of Congress for copyright protection, wrote a book in 1994, set out to share her exercise approach more broadly, and, unfortunately, found that marketing the product without a support system was a challenge. And, when she approached the "big wigs" at production and distribution companies, they wanted proof of a market demand - something that's hard to get without their support.


By the latter part of 2012, though, there was a new way to let people know about her approach - the Internet. After many years spent caring for her mother and managing her own health challenges, Rohrback revisited her ideas and decided to try again. With a website, a printed book and the viral results of YouTube, she's found a mix of publicity, enthusiasm and opportunity from the sudden fame that Prancercise has brought her way.

"I've been recognized in a whole new light," Rohrback says, laughing. "I've had the chance to really explain my program and teach it, and to do what I really enjoy, because my passion is this program."

And, thanks to The Historic Irvington Halloween Festival, she can add Parade Grand Marshall to her 2013 list of achievements.

click to enlarge kirsten_1.jpg

Rohrback will be Prancercising during the Red Dress Fantastically Fun Jaunt on the morning of October 26 and will lead the festival's costume parade as grand marshall later in the day.

The festival is a weeklong series of events. Before Saturday's Prancercise-accented festivities, there are several other events to celebrate all things spooky:

   ·October 23: Monster Makeup Workshop for Teens, Pride of Indy Concert, Movie Night at the Irving Theater
   ·October 24: Spooky Stories at the Irving Theater
   ·October 25: Zombie Bike Ride

So what costume will Rohrback wear to the parade?

"I don't believe I will wear a costume," says Rohrback, "Because I think people will more likely try to look like me. I'm a sort of a high profile character. For Halloween, people get a chance to be something different, to be in a different role than they're used to being every day. Me? My life is fun enough."

There will also be a book signing of Rohrback's "Prancercise: The Art of Physical and Spiritual Excellence" on Saturday.

  • Pin It

Speaking of...

  • Ghoul Watching

    The largest of its kind in Central Indiana, the weeklong Irvington Halloween Festival that’s underway will culminate this Saturday with its not-to-miss street fair and costume parade.
    • Oct 28, 2015
  • Stubborn Gladness

    Carrie learns about Day of the Dead or Día de los Muertos and how it celebrates the memory of lost loved ones.
    • Oct 19, 2015
  • Obsessive Movie Minds

    Friday evening the podcast personalities behind The Obsessive Viewer will host Shocktober in Irvington, a benefit that celebrates horror flicks and local filmmakers who create them.
    • Oct 15, 2015
  • More »


Subscribe to this thread:

Add a comment

Readers also liked…

  • Phoenix Rising

    Justin Sears-Watson of Dance Kaleidoscope shares his story of pain and perseverance and why he and his partner opened Phonenix Rising Dance Studios.
    • Jan 4, 2016
  • Hang On, There's Hope.

    This Saturday Clowes Memorial Hall will bring It Gets Better to the stage for a powerful and entertaining message of hope and support to the LGBTQ community -- and especially to its youth and their loved ones.
    • Jan 27, 2016

About The Author

Kirsten Eamon-Shine

Kirsten Eamon-Shine

Kirsten has written for a number of online outlets, a handful of nonprofits and a mighty little food truck. She was raised by a writer-photographer-editor and an engineer, both lovers of museums and books. In her spare time, she dances to vinyl records with her husband, son and two cats.

More by Kirsten Eamon-Shine

  • 4 First Friday Shows to See

    From a rare peek at a reclusive artist’s work to a yoga-centric art experience, November’s First Friday offers plenty of reasons to get out and enjoy the city’s cultural output.
    • Nov 6, 2014
  • The Bad Feminist Comes to Town

    Essayist and novelist Roxane Gay will bring her savvy take on culture, writing and feminism to the Kurt Vonnegut Memorial Library on Wednesday evening.
    • Oct 6, 2014
  • A Decade of Big Car

    The community-minded arts collaborative celebrates 10 years of engaging events, neighborhood outreach and cultural creations with the Big Car birthday bash.
    • Sep 9, 2014
  • More »

Latest in Dance

  • Dance Theatre of Harlem

    Performing classical to contemporary ballet and modern to West African dance, the Dance Theatre of Harlem comes to Clowes a week from Saturday.
    • Feb 9, 2016
  • Phoenix Rising

    Justin Sears-Watson of Dance Kaleidoscope shares his story of pain and perseverance and why he and his partner opened Phonenix Rising Dance Studios.
    • Jan 4, 2016
  • Dance to Denver

    Iibada Dance Company gears up to perform a fund-raiser show in January, along with other local dance troupes, to help send young dancers to pivotal national conference.
    • Dec 23, 2015
  • More »
© 2017 CICF
Privacy Policy
Contact Us:
P: 317.634.2423   F: 317.684.0943
Central Indiana Community Foundation
615 N. Alabama St. #119
Indianapolis, Indiana 46204-1431
Sky Blue Window is presented by:

Website powered by Foundation